What Is a Basic Attention Token BAT How It Tracks Consumers
Contents
What Is a Basic Attention Token (BAT)? How It Tracks Consumers
What Is a Basic Attention Token (BAT)?
Blockchain and digital currencies have revolutionized web browsing and web-based advertising.
Key Takeaways
- The Basic Attention Token (BAT) is a blockchain-based system for tracking media consumers’ time and attention on websites using the Brave web browser.
- Built on Ethereum, it efficiently distributes advertising money between advertisers, publishers, and readers of online marketing content and ads.
- Readers experience fewer well-tailored ads without sacrificing their data privacy rights.
Understanding the Basic Attention Token
The Basic Attention Token (BAT) utilizes the Ethereum blockchain and the Brave web browser. The BAT token is used as currency on the Brave platform for various advertising services. It is designed for exchange between users, advertisers, and publishers, focusing on user attention.
The creators of BAT aim to improve advertising in the digital age. Users are overwhelmed with ads, trackers, and aggressive malware. Publishers face declining ad revenues while platforms like Google and Meta (formerly Facebook) monopolize advertising revenue. Bots, malware, and credibility crises plague platforms. Advertisers lack targeting methods because of platform monopolies.
BAT’s developers track user interaction with digital ads and store this information in a distributed ledger, enhancing the advertising experience for advertisers, publishers, and users. Users see fewer and more relevant ads, publishers gain new revenue sources, and advertisers target users based on documented preferences and avoid fraud.
Brave and Privacy-Centered Browsing
BAT is the native token for the privacy-centered Brave browser, blocking trackers, invasive cookies, and malware. It anonymously tracks user attention to reward publishers.
User attention is logged through Brave, with the user’s private data stored only on their device. Publishers are rewarded with BAT based on user attention, increasing revenue. Advertisers see better ROI, and fraud is reduced through anonymous user attention data.
BAT facilitates the entire process, linking with attention value based on duration and pixels in view. The BAT system plans to quantify and monetize user actions related to digital ads. Brave matches ads to customers based on machine learning algorithms.
Users of Brave also earn BAT, exchangeable for various services and select premium content. Publishers receive a greater share of ad revenue. However, details about the premium content and platform services are undisclosed.
To address fraud and privacy concerns, Brave and BAT have implemented security measures. The token eliminates third-party traffic sourcing, and Basic Attention Metrics (BAM) system reduces fraud entry points. The code is auditable with Zero-Knowledge Proof (ZKP) protocols. Ads and payouts are rate-limited, and user growth pool token awards are distributed over time to discourage bot operations.
